With the advancement of technology and culture, the music business has changed. In 2021, you will be able to record a song using your smartphone in your bedroom. There is an ever-increasing sea of music waiting to be found, thanks to the accessibility of recording equipment.
Read on to learn about the many options for promoting your tracks as well as some unique ideas for getting your music noticed in 2021.
In 2022, here are five innovative ways to get your music noticed.
You may not just rely on your songs to build a fanbase and have your music recognised anymore. The strategy for disseminating your music to new audiences has changed as a result of social media and streaming platforms, as well as societal trends. The following pointers will help you make the most of the resources accessible to all bands to have your music noticed by new fans and record labels.
- Create a brand.
While the music is important, you also need something to set you apart from your industry counterparts and make you stand out. Building a brand gives you an image and gives your fans an experience that goes beyond your music. If you are having trouble identifying your brand, consider what makes you unique and who your target customer is. Create a brand and a story that revolves around the attributes and personality traits that distinguish you.
The beauty of building a brand is that you get to choose how you want to be seen. Whatever you choose, include it into your album art and merch designs, as well as your social media and in-person appearance.
Get a professional website if you do not already have one – it will be your digital footprint in a sea of artists vying for attention. Make sure to include a well-written bio, all of your songs, any upcoming tour dates, and links to all of your social media profiles on the site.
There are various methods to integrate a merch store into your band’s website so that fans may purchase merchandise and help spread the word about your band. Include your contact information so that fans, fellow artists, record companies, and other industry professionals may get in touch with you.
2. Be active on social media.
It is 2021, and having an online presence is just as crucial (if not more) than having one in person. Your social media profiles act as an extension of your business and a way to reach out to a global audience. Consistency is essential for social media presence, just as it is for musical performance. Select the platforms on which you wish to concentrate your efforts and post regularly.
You may schedule posts in batches so that you do not have to worry about coming up with ideas daily. While certain platforms, like Facebook, offer native scheduling features, there are a plethora of applications that allow you to plan posts on any network so you do not have to worry about what to publish every day.
So, what should you be posting regularly? Anything is possible! Share a variety of information and make your articles stand out on numerous networks. Incorporate your business image into each post to create a unified online presence.
Interactivity is the key to social media success. Use the resources at your disposal to participate in personal discussions and contact individuals all around the world. Any content that your fans post about you should be shared and reposted. Create meaningful relationships with fans by replying to their comments and direct messages.
3. Make a mailing list
People will find your music through your social media platforms and professional website. Create an email list to foster a meaningful engagement with new followers. To grow your list, provide them with an exclusive product in exchange for their email address. Get creative and discover a product that connects with your following, whether it is an unreleased B-side or an exclusive music video.
Once you have gathered addresses, start sending out emails regularly. Establish a rhythm, whether it is monthly, bi-weekly, or weekly, so you can communicate with your most devoted fans regularly. Include a call-to-action in each email to give it meaning, which may be anything from a limited-edition product release to a self-curated playlist of your favourite tracks that provides followers insight into the music that inspires your work.
4. Make a demonstration
Make a demo to share with the music business if you have not yet recorded and released songs to the public. Demos have evolved throughout time, and a cassette tape no longer suffices.
Include two or three of your band’s most attention-getting songs. Whether you are sending it to a record company, management, or a publication, you just have a few seconds to create an impact.
To create a significant impression on a demo, professional studio recordings are not required. A raw, self-recorded demo reveals your true sound, and the listener is not seeking production quality.
Along with your songs, you will want to include a brief band bio and easy-to-find links to your social media sites. Include professional images, music videos, and any significant press if you have them.
5. Make promotional efforts
Music periodicals, blogs, podcasts, and radio stations have developed devoted audiences. While social media allows you to reach a wider audience, promotional content puts your music in front of a targeted audience looking for their next favourite band.
Prepare a short press release and distribute it to blogs that cater to your target demographic. These newspapers’ and radio stations’ contact information may be found on their social media pages or websites.
Keep your outreach message to a bare minimum. The person reading your message should never be more than two clicks away from your music. You have no chance if it is tough to navigate. So, keep it short and only include what you need – your tracks, a brief bio, and links to your social media accounts.
Music can be one of the most vital additions to your project, or it can simply be background filler. It can enhance your story and become an iconic part of the video or film, or you can leave it out and keep its effects minimal and understated.
The key is how you use it, and how well you can understand the effects and techniques that give you the best chance of nailing it the next time you’re thinking about adding music. So, Make your music track and let people enjoy it.